Teakit

• ROLE

  UX Research

  Branding

  Product Management

  App Ideation and Design

• TEAM

  Antonella Scarin

  Victor Hugo

  Nolan Boyd

• CLIENT

  Student project for Ideation Design course

• TIME

  Spring, 2024 (12 weeks)

General Notes

• Early morning and lunch are the time where people reach out for caffeine the most.
• Mostly big cups are ordered (like large americanos, large lattes,...)
• Caffeine as well as the environment, and social factor of a coffee shop is important. This supports the idea that interaction, getting out, socializing and others are important for energy not just caffeine.

Specialized Coffee Shop

• The tables are arranged mostly for 2 people. There are less tables for big groups.
• Some of the main reasons why people are there: to study or work either alone or with others. Majority have a coffee or some sort of beverage to have alone time. They are either with headphones in, reading, or scrolling on their phones.
• Those people who are alone and not working: stayed 10 - 15 min. Those people who are studying: at least 60 min.

Coffee Chains

• Big coffee chains have more seating options for bigger groups.
• People come for the purpose of chatting and eating.
• Most of the drinks are to go.
• Bigger groups staying 30 min, solos are buying to go.

Stage 2: Journal

• The journals helped us to get a perspective on how coffee is consumed on a daily basis
• We gave the diary to 4 people of different ages and lifestyles which helped us to get a broad view on caffeine consumption
• We analyzed the results along with the interviews to come up with our research statements

Stage 3: Interviews

We conducted interviews with 5 individuals, within them we considered:

• Individuals who have coffee as their main source of caffeine, up to 8 cups daily.
• People who consider tea as their main source of caffeine, consuming it on a weekly basis
• People who consume pre-workout drinks and coffee as their main source of caffeine, consume it daily
• People who do not consume caffeine at all, had serious problems with it in the past

• 1.

  Caffeine consumption tends to become part of an individuals routine becoming more habitual than intentional, particularly for those who are less active.

• 2.

  Individuals who lead a very active and overall healthy lifestyle seem to use caffeine much more intentionally as a supplement in their busy routines in order to maintain high performance for their sports and exercise.

• 3.

  There is a sense of immediacy, reliability, accessibility, and low risk in caffeines stimulating effects that result in many individuals reaching for it and in turn forming a habit.

• 4.

  Journals and Interviews seemed to bring a new awareness to all participants and allowed a space for reflection and better understanding of their caffeine consumption and overall daily habits and energy levels. We aim to replicate that feeling with the next part of the project.

• 1. Monthly Care Kits:

  • Contains a month's supply of tea
  • Variety of recipes for preparing each tea (hot, cold, etc.)
  • Starter kit includes a travel mug, journal, and mindful recipes book

• 2. Variety Packs:

  • Specialty mixed teas including matcha, chai, ginger, etc.
  • Designed for different times of the day
  • Controlled caffeine intake with diverse flavour profiles

• 3. App Features:

  • Caffeine Intake Tracker: Monitor daily caffeine consumption
  • Decaffeinated Self Journal: Document progress and experiences
  • Alternative Energy Sources: Discover non-caffeine energy boosters
  • Challenges and Goals: Participate in challenges to achieve personal milestones
  • Recipes: Access a variety of tea recipes and preparation methods
  • Community: Connect with others on similar journeys for support and inspiration

• 4. Promoting Healthy Habits:

  • Incorporates mellowing teas for evening relaxation and better sleep
  • Facilitates a shift to a balanced caffeine consumption pattern