TeaKit offers an attractive and healthy solution for those dealing with caffeine overconsumption. The hardest part about quitting a bad habit is feeling you are alone in the journey. TeaKit provides incentive, a healthy replacement, and a network of constant support and motivation. The customizability of the experience and the product itself, makes it so that each individual can feel pride in building and maintaining their new healthy habit that is specific to them. With constantly evolving recipes and monthly changes to products, TeaKit allows the ritual to remain while improving their quality of life all around.
UX Research
Branding
Product Management
App Ideation and Design
Antonella Scarin
Victor Hugo
Nolan Boyd
Student project for Ideation Design course
Spring, 2024 (12 weeks)
Our top priority was to provide individuals with caffeine use disorder an alternative to coffee and other more stimulating caffeine sources. And promote healthier tea consumption habits while offering controlled caffeine intake.
How might we bring the necessary awareness and support to these individuals who have the desire to either reduce caffeine intake or stop entirely? And how might we provide this in a way that results in more balanced energy levels?
Through observation in coffee shops, we identified clear patterns in caffeine use and behavior. Most people consume caffeine in the morning or at lunchtime, often choosing large drinks as part of a daily routine rather than a conscious energy choice. Coffee shops also support focus, social interaction, and downtime.
The journals helped us to get a perspective on how coffee is consumed on a daily basis. We gave the diary to 4 people of different ages and lifestyles which helped us to get a broad view on caffeine consumption. We analyzed the results along with the interviews to come up with our research statements.
We interviewed 5 participants across different caffeine habits:
After conducting research about Caffeine consumption behaviour, collecting data and doing secondary research, we quickly realized users’ drop off points. These insights enabled us to determine how to approach caffeine consumption solution.
Caffeine consumption tends to become part of an individuals routine becoming more habitual than intentional, particularly for those who are less active.
Individuals who lead a very active and overall healthy lifestyle seem to use caffeine much more intentionally as a supplement in their busy routines in order to maintain high performance for their sports and exercise.
There is a sense of immediacy, reliability, accessibility, and low risk in caffeines stimulating effects that result in many individuals reaching for it and in turn forming a habit.
Journals and Interviews seemed to bring a new awareness to all participants and allowed a space for reflection and better understanding of their caffeine consumption and overall daily habits and energy levels. We aim to replicate that feeling with the next part of the project.
Our team came up with four comprehensive solutions for this design challenge.
After we figured out the design solutions, we proceeded to visual research and competitor analysis.
Product - TeaKit Brand concept, app moodboard and Main Features
Users go to a landing page to take a quiz and shop our product.
Users receive the product, but the most important piece is an invitation to “join the club” and download the app.
Users find tools and support to transition to mindful caffeine consumption. The app becomes an incentive to continue.
