Summer Vibes

This project was one of the most successful during my working time with Atlantia company. I was requested to create a concept and design for the Summer marketing campaign and photoshoot the products. I spent the day on the beach right before my deadline to present the moodboard with concept for my senior designer and marketing team. When I was on the beach with my family I realized that people usually spend time outside in summer and I wanted to showcase the elements that would associate with summer. I picked the wood logs and rocks from there, used the flowers that we had in the office and photoshoot the products. I was also inspired by the japanese minimalistic concepts and wanted to reflect it in our campaign.