Summer Vibes Campaign

This project was one of the most successful during my time at Atlantia. I was tasked with developing a concept and design for the summer marketing campaign, as well as photographing the products.
Just before the deadline, I happened to be at the beach with my family. While I was there, I realized how much time people spend outdoors in the summer, and that sparked an idea - I wanted the campaign to reflect that feeling. I gathered natural elements like wood logs and rocks from the beach, used flowers we had in the office, and styled the products for the photoshoot.
Inspired by Japanese minimalism, I aimed to bring a clean, natural aesthetic to the visuals, blending simplicity with the essence of summer.