IcebergIQ
Website Redesign
IcebergIQ is a consulting company that helps B2B teams understand why deals are won, lost, or churned through in-depth buyer and customer research. I redesigned and implemented the website to better communicate their offering and improve clarity and usability.
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PROJECT OVERVIEW
Website: icebergiq.com
Team: Kristine Culp, Suman Melville
Tools: Figma, Adobe Suite, Squarespace
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MY ROLE
UX audit
Website redesign
Implementation in Squarespace
Search Console setup
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TIME
October, 2025 - January, 2026
THE CHALLENGE
I conducted a UX audit of key pages to identify friction points related to navigation, hierarchy, and content clarity, then translated these findings into clear recommendations that guided the redesign.
THE APPROACH
The redesign focused on simplifying navigation, strengthening visual hierarchy, and reducing cognitive load across the home and about pages to clearly communicate IcebergIQ’s value and guide users toward key actions. I also refreshed the visual system by introducing two additional brand colors and designing industry-specific icons to improve clarity and consistency.
